Aimwel
Advertisement platform
Aimwel is a DPG Media company that is specialized in programmatic recruitment advertisement. For this assignment I am working on a self service platform for clients to manage job advertisement campaigns.
Aimwel
Advertisement platform
Aimwel is a DPG Media company that is specialized in programmatic recruitment advertisement. For this assignment I am working on a self service platform for clients to manage job advertisement campaigns.
Aimwel
Advertisement platform
Aimwel is a DPG Media company that is specialized in programmatic recruitment advertisement. For this assignment I am working on a self service platform for clients to manage job advertisement campaigns.
Continuous Discovery
The target audience includes internal customer success managers and marketing performance managers at client organizations. My goal was to gather as much insight from them as possible, but their limited availability, particularly on the client side, posed a challenge. To address this, I introduced Continuous Discovery. This method involves regularly engaging with users through brief interactions. A mix of short user interviews, shadowing, and usability tests proved to be highly effective. In total, I conducted over 15 interviews, 8 user tests, and 1 shadowing session.
Continuous Discovery
The target audience includes internal customer success managers and marketing performance managers at client organizations. My goal was to gather as much insight from them as possible, but their limited availability, particularly on the client side, posed a challenge. To address this, I introduced Continuous Discovery. This method involves regularly engaging with users through brief interactions. A mix of short user interviews, shadowing, and usability tests proved to be highly effective. In total, I conducted over 15 interviews, 8 user tests, and 1 shadowing session.
Continuous Discovery
The target audience includes internal customer success managers and marketing performance managers at client organizations. My goal was to gather as much insight from them as possible, but their limited availability, particularly on the client side, posed a challenge. To address this, I introduced Continuous Discovery. This method involves regularly engaging with users through brief interactions. A mix of short user interviews, shadowing, and usability tests proved to be highly effective. In total, I conducted over 15 interviews, 8 user tests, and 1 shadowing session.
Opportunity Solution Tree
To align strategic goals with product decision-making, we began implementing Continuous Discovery at the product level as well. Utilizing user insights, we developed an experience map and an Opportunity Solution Tree, which served as the foundation for our product roadmap. This approach ensured we remained focused on business outcomes while delivering value to both Aimwel and the users.
Opportunity Solution Tree
To align strategic goals with product decision-making, we began implementing Continuous Discovery at the product level as well. Utilizing user insights, we developed an experience map and an Opportunity Solution Tree, which served as the foundation for our product roadmap. This approach ensured we remained focused on business outcomes while delivering value to both Aimwel and the users.
Opportunity Solution Tree
To align strategic goals with product decision-making, we began implementing Continuous Discovery at the product level as well. Utilizing user insights, we developed an experience map and an Opportunity Solution Tree, which served as the foundation for our product roadmap. This approach ensured we remained focused on business outcomes while delivering value to both Aimwel and the users.
Prototyping
I did concepting in lo-fi format, using my wireframe Figma library. With this library I could easily and at speed create concepts and prototypes to validate with our internal stakeholders and end-users.
Prototyping
I did concepting in lo-fi format, using my wireframe Figma library. With this library I could easily and at speed create concepts and prototypes to validate with our internal stakeholders and end-users.
Prototyping
I did concepting in lo-fi format, using my wireframe Figma library. With this library I could easily and at speed create concepts and prototypes to validate with our internal stakeholders and end-users.
Design System
Since we were building a self service platform from scratch, we saw a need for documenting all design decisions in a design system. As a starting point I used the brand styleguide and translated that into ready to use components. You can read my article on how I did this by clicking on the link below.
Design System
Since we were building a self service platform from scratch, we saw a need for documenting all design decisions in a design system. As a starting point I used the brand styleguide and translated that into ready to use components. You can read my article on how I did this by clicking on the link below.
Design System
Since we were building a self service platform from scratch, we saw a need for documenting all design decisions in a design system. As a starting point I used the brand styleguide and translated that into ready to use components. You can read my article on how I did this by clicking on the link below.
Design Documentation
Next to concepting I was responsible for translating the concepts into visual designs and briefs for the developers. Every feature I documentated in Figma using design annotations.
Design Documentation
Next to concepting I was responsible for translating the concepts into visual designs and briefs for the developers. Every feature I documentated in Figma using design annotations.
Design Documentation
Next to concepting I was responsible for translating the concepts into visual designs and briefs for the developers. Every feature I documentated in Figma using design annotations.
The Result
The result is a self service platform that is still in development as of today. The platform supports the Aimwel customer success managers, by saving up to 25% of their time on daily tasks.
The Result
The result is a self service platform that is still in development as of today. The platform supports the Aimwel customer success managers, by saving up to 25% of their time on daily tasks.
The Result
The result is a self service platform that is still in development as of today. The platform supports the Aimwel customer success managers, by saving up to 25% of their time on daily tasks.
My Role
In a team with a product owner and two front-enders I am responsible for user research, concept design, visual design and user testing. I support the product owner with user insights and facilitate conversations with lo-fi & hi-fi designs.
Activities
- User research - Continuous discovery - Concept design - Visual design - Prototyping - Design system
My Role
In a team with a product owner and two front-enders I am responsible for user research, concept design, visual design and user testing. I support the product owner with user insights and facilitate conversations with lo-fi & hi-fi designs.
Activities
- User research - Continuous discovery - Concept design - Visual design - Prototyping - Design system
My Role
In a team with a product owner and two front-enders I am responsible for user research, concept design, visual design and user testing. I support the product owner with user insights and facilitate conversations with lo-fi & hi-fi designs.
Activities
- User research - Continuous discovery - Concept design - Visual design - Prototyping - Design system
A portfolio is
just a portfolio.
Reach out to get to know me
and what I can do for your business.
A portfolio is
just a portfolio.
Reach out to get to know me
and what I can do for your business.
A portfolio is
just a portfolio.
Reach out to get to know me
and what I can do for your business.